If you're a member of the tart yogurt cult, you might be jumping for joy. I was a few years late to this party, but I do get a strong BerryLine craving now and then. In any case, the opening of another place in this category doesn't interest me all that much as BerryLine exceeds my needs.
Despite my admitted disinterest, I accepted an invitation to attend the opening of the Hingham Pinkberry back in August; I wanted to see what all the fuss was about. I had a chance to sit down with CEO Ron Graves and try the yogurt.
|Graves is on the left; I believe the two men on the right are the owners of the Hingham location.|
|The ribbon-cutting at Hingham.|
|Graves ushers in some children.|
Graves told me of Pinkberry's three areas of focus: a delicious product, a bright beacon-like environment, and happy, energetic service. The environment's pretty cool; I'll give it that. Check out the floor and lamp:
|I'm loving the pink ties.|
|Fresh fruit toppings.|
|I got pomegranate yogurt with mochi and some other stuff.|
|This one is mine. Yum yum!|
|Graves actually took this photo of me. If he ever gets sick of yogurt, maybe he should look into a photography career!|
|Obligatory yogurt porn. I got pomegranate yogurt with mochi, gummy bears, pineapple and liquid pomegranate topping.|
Pinkberry does have a special set of toppings that BerryLine lacks - liquid toppings. I got pomegranate juice, and it was a nice touch. I was also pleasantly surprised to find out that they do take local, seasonal ingredients into account when changing up the flavors.
It's not my intention to be overly critical; if you're part of the Pinkberry fan base or if you've never had it before, you'll probably love it. My loyalties are with the brand that has already rooted itself into Boston and Cambridge, though. I'm glad that Pinkberry started this tart yogurt trend, but for the Boston market, BerryLine totally owns it. I love that they feature local artists and really make an effort to be a part of the community, and I find that their product simply tastes better.
If you'd like to check out the new Pinkberry, it's opening today at 288 Newbury Street (at Gloucester).
Disclaimer: I received a free tart yogurt and toppings at the Hingham Pinkberry opening. Since I am not backed by the budget of a publication, I do occasionally accept free food and product samples. Accepting free food or products does not obligate me to write a positive review or any review at all, and regardless of cost or lack thereof, my reviews represent my own full and honest opinion.